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The desire for more positive experience is itself a negative experience. And, paradoxically, the acceptance of one’s negative experience is itself a positive experience.

The Subtle Art of Not Giving a F*ck

Mark Manson

Bill grafted the critical connective tissue—the phrase “as measured by,” or a.m.b.—into Intel’s company OKRs. For example, “We will achieve a certain OBJECTIVE as measured by the following KEY RESULTS. . . .” Bill’s a.m.b made the implicit explicit to all.

Measure What Matters

John Doerr

I didn’t think anyone would anticipate this move, because it was so clearly insane.

Ready Player One

Ernest Cline

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