📚 Armand's Highlights

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A batch of the best highlights from what Armand's read, .

Each of these categories is governed by a fundamental psychological principle that directs human behavior and, in so doing, gives the tactics their power. The book is organized around these six principles, one to a chapter. The principles—consistency, reciprocation, social proof, authority, liking, and scarcity—are each discussed in terms of their function in the society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, assent, etc.

Influence

Robert B. Cialdini PhD

I've also been a venture capitalist, a board member, and a corporate executive, but no experience in business compares to being CEO. I love being fully accountable for a company's leadership, strategy, culture, and execution in an ultra‐competitive marketplace.

Amp It Up

Frank Slootman

In fact, to encourage positive thinking, pride, and self-esteem, I insisted that specific equipment carrying the emblem of the San Francisco 49ers be treated with respect. For example, players were told their practice helmets, which carried our emblem, should never be tossed around, sat on, or thrown in the bottom of their lockers: “Wear it, hold it, or put it on the shelf in your locker.” The same applied to their game helmets, of course.

The Score Takes Care of Itself

Bill Walsh, Steve Jamison, Craig Walsh

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