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For example, one study found that after hearing that they were considered charitable people, New Haven, Connecticut, housewives gave much more money to a canvasser from the Multiple Sclerosis Association.33 Apparently the mere knowledge that someone viewed them as charitable caused these women to make their actions consistent with another’s perception of them.

Influence

Robert B. Cialdini PhD

Here is the thesis we’ll be exploring in this book: We, human beings, are a species that’s not only capable of acting on hidden motives—we’re designed to do it. Our brains are built to act in our self-interest while at the same time trying hard not to appear selfish in front of other people. And in order to throw them off the trail, our brains often keep “us,” our conscious minds, in the dark. The less we know of our own ugly motives, the easier it is to hide them from others. Self-deception is therefore strategic, a ploy our brains use to look good while behaving badly.

The Elephant in the Brain

Kevin Simler and Robin Hanson

He lets all things come and go effortlessly, without desire. He never expects results; thus he is never disappointed. He is never disappointed; thus his spirit never grows old.

Tao Te Ching

Lao Tzu

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