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After the male subjects crossed the respective bridges, a female assistant asked them to fill out a questionnaire and make up a short story about a picture they were shown. Finally, the men then had an opportunity to ask the assistant for her phone number in order to call at a future time to “learn more about the experiment.” Nine out of eighteen males who crossed the scary bridge called her back, compared to only two out of sixteen males on the less arousing, safer bridge. Their brains had told a story that connected their increased arousal to the female assistant.
No Self, No Problem
Chris Niebauer
He falls into a destination-oriented mindset to escape the fear, fighting toward the end of the climb. Lethargy, fear, and a struggle to “get it over with” are not aligned with the true warrior goal: learning.
The Rock Warrior's Way
Arno Ilgner
Create an environment where doing the right thing is as easy as possible.
Atomic Habits
James Clear
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