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One paper published by a Duke University researcher in 2006 found that more than 40 percent of the actions people performed each day weren’t actual decisions, but habits.
The Power of Habit
Charles Duhigg
The challenge for us is that no amount of studying or open-mindedness can genuinely recreate the power of fear and uncertainty. I can read about what it was like to lose everything during the Great Depression. But I don’t have the emotional scars of those who actually experienced it. And the person who lived through it can’t fathom why someone like me could come across as complacent about things like owning stocks. We see the world through a different lens.
The Psychology of Money
Morgan Housel
Being enthusiastic is worth 25 IQ points.
Excellent Advice for Living
Kevin Kelly
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