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Looking for a way to reinforce Walton’s notion of a bias for action, Bezos instituted the Just Do It award—an acknowledgment of an employee who did something notable on his own initiative, typically outside his primary job responsibilities. Even if the action turned out to be an egregious mistake, an employee could still earn the prize as long as he or she had taken risks and shown resourcefulness in the process.
The Everything Store
Brad Stone
Bast brightened at the opportunity. Straightening up in his chair he looked thoughtful for a moment then said. “She had perfect ears.” He made a delicate gesture with his hands. “Perfect little ears, like they were carved out of…something.” Chronicler laughed, then looked slightly taken aback, as if he’d surprised himself. “Her ears?” he asked as if he couldn’t be sure if he had heard correctly. “You know how hard it is to find a pretty girl with the right sort of ears,” Bast said matter-of-factly.
The Name of the Wind
Patrick Rothfuss
Suddenly they have access to sugary processed foods and their dopamine levels begin to drop. They are constantly distracted by phones and social media and their oxytocin levels fall. They begin spending all their time inside and stay awake late at night, and their serotonin levels decline. They become sedentary, sitting behind desks all day, and their endorphin levels reduce. This is where we are at as a society right now.
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