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Bill grafted the critical connective tissue—the phrase “as measured by,” or a.m.b.—into Intel’s company OKRs. For example, “We will achieve a certain OBJECTIVE as measured by the following KEY RESULTS. . . .” Bill’s a.m.b made the implicit explicit to all.

Measure What Matters

John Doerr

Co-commitment leads to the ultimate reward in close relationships: co-creativity. A co-creative relationship is one in which two people access more of their creativity as a result of their loving interaction. Out of the harmony of a co-committed relationship springs an enhanced energy that enables both partners to make a greater contribution than either one could have made alone.

Conscious Loving

Gay Hendricks and Kathlyn Hendricks

Depression is the reward we get for being “good.”

Nonviolent Communication

Marshall B. Rosenberg

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