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We mentioned above that “meeting” is an effective one-word subject line. Even when the word meeting is used with other words, it seems that direct asks boost reply rates by 1.36x. More desirable words in this group include “request,” “reconnect,” “call,” “direction,” “introduction,” “advice,” “talk,” “chat,” “connect,” “help,” and “time.”

Leading Sales Development

Alea Homison, Jeremey Donovan

If your reps overwhelm a prospect, they’ll do what requires the least effort: delete.

The Sales Development Playbook

Trish Bertuzzi

It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

How You Can Have a Fulfilling Career – 10 Scientific Steps

Eric Barker

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