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Surprisingly big breakthrough ideas come when you bridge two seemingly unconnected areas.
The Power of Indulging Your Weird, Offbeat Obsessions
Clive Thompson
Public speech is easily reduced to an exercise in caricature, confected and boring, with the volume set too high. Amid this vast ado about nothing, it is little wonder that a decline in the standard of rhetoric is declared. But it is an illusion, and if public speech is boring the proper response is to be thankful.
When They Go Low, We Go High
Philip Collins
Erfindet stattdessen neue Sprachbilder, die zu eurem Thema passen. Geht es beispielsweise um die Wasserwirtschaft, schreibt „sprudelt wie Kohlensäure“ oder „trennt sich Sekt von Selters“.
50 Hacks für 5.000 Subscriber - by Anne-Kathrin Gerstlauer
50 Hacks für 5.000 Subscriber
Anne-Kathrin Gerstlauer
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