Join 📚 Alexander's Highlights

A batch of the best highlights from what Alexander's read, .

It’s time to write with feeling. Whether that’s with swagger and attitude. Or just avoiding platitudes. Let’s not be wallpaper designers. Let’s show words some love.

Write to excite

David Stevens

[Studies have shown](http://www.pnas.org/content/106/14/6008.full) auditory memory is typically inferior to visual memory, and while most of us can read for hours, our ability to focus on a speech is more constrained.

A Speech Is Not an Essay

John Coleman

Erfindet stattdessen neue Sprachbilder, die zu eurem Thema passen. Geht es beispielsweise um die Wasserwirtschaft, schreibt „sprudelt wie Kohlensäure“ oder „trennt sich Sekt von Selters“.

50 Hacks für 5.000 Subscriber - by Anne-Kathrin Gerstlauer 50 Hacks für 5.000 Subscriber

Anne-Kathrin Gerstlauer

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