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If Amazon is like climate change, subscribing to Prime is like flying: a personal choice that pales in comparison with what government intervention could do. Just as abstaining from flying for moral reasons won’t stop sea-level rise, one person canceling Prime won’t do much of anything to a multinational corporation’s bottom line. “It’s statistically insignificant to Amazon. They’ll never feel it,” Caine told me. But, he said, “the small businesses in your neighborhood will absolutely feel the addition of a new customer. Individual choices do make a big difference to them.”
Cancel Amazon Prime
theatlantic.com
Though the terrain of frustration may be vast – from a stubbed toe to an untimely death – at the heart of every frustration lies a basic structure: the collision of a wish with an unyielding reality.
The Consolations of Philosophy
Alain De Botton
You can waste a lot of time trying to decide whether your thoughts are actually true; again and again your mind will try to suck you into that debate. But although at times this is important, most of the time it is irrelevant—and wastes a lot of energy. The more useful approach is to ask, “Does this thought offer anything useful? If I let it guide me, will it take me toward or away from the life I want?” If this thought is offering something helpful, then make good use of it; allow it to guide what you do. But if it’s not offering anything of value, unhook.
The Happiness Trap
Harris, Russ
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