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What happened next was the longest half hour of her life. During this time, Ye adjusted the transmission frequency to the optimal frequency for amplification by the solar energy mirror, and increased the transmission power to maximum. Then, putting her eyes to the eyepiece of the optical positioning system, she watched the sun rise above the horizon, activated the positioning system for the antenna, and slowly aligned it with the sun. As the gigantic antenna turned, the rumbling noise shook the main control room. One of the men on duty looked at Ye again, but said nothing. The sun was now completely above the horizon. The crosshair of the Red Coast positioning system was aimed at its upper edge to account for the time it would take for the radio wave to travel to the sun. The transmission system was ready. The Transmit button was a long rectangle—very similar to the Space key on a computer keyboard, except that it was red. Ye’s hand hovered two centimeters above it. The fate of the entire human race was now tied to these slender fingers. Without hesitation, Ye pressed the button.

The Three-Body Problem

Cixin Liu and Ken Liu

The Age of Shopping The modern capitalist economy must constantly increase production if it is to survive, like a shark that must swim or suffocate. Yet it’s not enough just to produce. Somebody must also buy the products, or industrialists and investors alike will go bust. To prevent this catastrophe and to make sure that people will always buy whatever new stuff industry produces, a new kind of ethic appeared: consumerism. Most people throughout history lived under conditions of scarcity. Frugality was thus their watchword. The austere ethics of the Puritans and Spartans are but two famous examples. A good person avoided luxuries, never threw food away, and patched up torn trousers instead of buying a new pair. Only kings and nobles allowed themselves to renounce such values publicly and conspicuously flaunt their riches. Consumerism sees the consumption of ever more products and services as a positive thing. It encourages people to treat themselves, spoil themselves, and even kill themselves slowly by overconsumption. Frugality is a disease to be cured. You don’t have to look far to see the consumer ethic in action – just read the back of a cereal box.

Sapiens

Yuval Noah Harari

A green monkey can yell to its comrades, ‘Careful! A lion!’ But a modern human can tell her friends that this morning, near the bend in the river, she saw a lion tracking a herd of bison.

Sapiens

Yuval Noah Harari

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