Join 📚 Hadar's Highlights
A batch of the best highlights from what Hadar's read, .
All modern attempts to stabilise the sociopolitical order have had no choice but to rely on either of two unscientific methods: Take a scientific theory, and in opposition to common scientific practices, declare that it is a final and absolute truth. This was the method used by Nazis (who claimed that their racial policies were the corollaries of biological facts) and Communists (who claimed that Marx and Lenin had divined absolute economic truths that could never be refuted). Leave science out of it and live in accordance with a non-scientific absolute truth. This has been the strategy of liberal humanism, which is built on a dogmatic belief in the unique worth and rights of human beings – a doctrine which has embarrassingly little in common with the scientific study of Homo sapiens. But that shouldn’t surprise us. Even science itself has to rely on religious and ideological beliefs to justify and finance its research.
Sapiens
Yuval Noah Harari
Altogether, tens of billions of farm animals live today as part of a mechanised assembly line, and about 50 billion of them are slaughtered annually. These industrial livestock methods have led to a sharp increase in agricultural production and in human food reserves. Together with the mechanisation of plant cultivation, industrial animal husbandry is the basis for the entire modern socio-economic order. Before the industrialisation of agriculture, most of the food produced in fields and farms was ‘wasted’ feeding peasants and farmyard animals. Only a small percentage was available to feed artisans, teachers, priests and bureaucrats. Consequently, in almost all societies peasants comprised more than 90 per cent of the population. Following the industrialisation of agriculture, a shrinking number of farmers was enough to feed a growing number of clerks and factory hands. Today in the United States, only 2 per cent of the population makes a living from agriculture, yet this 2 per cent produces enough not only to feed the entire US population, but also to export surpluses to the rest of the world.9 Without the industrialisation of agriculture the urban Industrial Revolution could never have taken place – there would not have been enough hands and brains to staff factories and offices. As those factories and offices absorbed the billions of hands and brains that were released from fieldwork, they began pouring out an unprecedented avalanche of products. Humans now produce far more steel, manufacture much more clothing, and build many more structures than ever before. In addition, they produce a mind-boggling array of previously unimaginable goods, such as light bulbs, mobile phones, cameras and dishwashers. For the first time in human history, supply began to outstrip demand. And an entirely new problem was born: who is going to buy all this stuff?
Sapiens
Yuval Noah Harari
#8—What if I couldn’t pitch my product directly? During the 2007 book launch, I quickly found that most media rightly don’t give a rat’s ass about book launches. They care about stories, not announcements, so I asked myself, “What if I couldn’t pitch my product directly? What if I had to sell around the product?” Well, I could showcase people from the book who’ve completely redesigned their lives (human interest); I could write about unrelated crazy experiments, but drive people to my book-focused website (Google “Geek to Freak” to see the result. It was my first-ever viral blog post); I could popularize a new term and aim for pop culture (see “lifestyle design” on page 278); I could go meta and make the launch itself a news item (I also did this with my video “book trailer” for The 4-Hour Body, as well as the BitTorrent partnership for The 4-Hour Chef). People don’t like being sold products, but we all like being told stories. Work on the latter.
Tools of Titans
Timothy Ferriss
...catch up on these, and many more highlights
Readwise