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What may be less obvious is why Fresno’s merchants might have been interested, particularly since Bank of America planned to charge them 6% of sales. Remember, this is before the network: it was not at all obvious, as it is today, that the increase in sales enabled by the convenience of credit cards would more than make up for credit cards’ attendant fees. However, it turned out that for small merchants in particular there was a major job-to-be-done; Joe Nocera explained in his 1994 book, A Piece of the Action:
Fresno’s shop owners knew for a fact that, on the day the program began, some 60,000 people would be holding BankAmericards. That was a powerful number, and it had its intended effect. Merchants began to sign on. Not the big merchants, like Sears, which had its own proprietary credit card and saw the bank’s entry into the credit card business as a form of poaching. Rather, it was the smaller merchants who first came around. Larkin remembers visiting a drug store in Bakersfield, hoping to persuade its owner to accept BankAmericard. “When I explained the concept of our credit card,” he says, “the man almost knelt down and kissed my feet. ‘You’ll be the savior of my business,’ he said. We went into his back office,” Larkin continues. “He had three girls working on Burroughs bookkeeping machines, each handling 1,000 to 1,500 accounts. I looked at the size of the accounts: $4.58. $12.82. And he was sending out monthly bills on these accounts. Then the customers paid him maybe three or four months later. Think of what this man was spending on postage, labor, envelopes, stationery! His accounts receivables were dragging him under.”
A store owner who accepted the credit card was, in effect, handing his back office headaches over to the Bank of America. The bank would guarantee him payment — within days instead of months — and would take over the role of collecting from the customers. As for the bank, in addition to taking its 6 percent cut, the card was a way to get its hooks into businessmen who were not yet Bank of America customers.
It’s easy to forget just how many things a business that takes credit cards does not need to do: it does not need to extend credit, it does not need to collect payment, it does not need to handle excess amounts of cash. It does not, as Nocera noted, need to have much back office functionality at all. Instead banks provide the credit, Visa provides the infrastructure, and merchants pay around 3% of their sales.
Visa, Plaid, Networks, and Jobs
Ben Thompson
If the larger picture of ancient forager life is hard to reconstruct, particular events are largely irretrievable. When a Sapiens band first entered a valley inhabited by Neanderthals, the following years might have witnessed a breathtaking historical drama. Unfortunately, nothing would have survived from such an encounter except, at best, a few fossilised bones and a handful of stone tools that remain mute under the most intense scholarly inquisitions. We may extract from them information about human anatomy, human technology, human diet, and perhaps even human social structure. But they reveal nothing about the political alliance forged between neighbouring Sapiens bands, about the spirits of the dead that blessed this alliance, or about the ivory beads secretly given to the local witch doctor in order to secure the blessing of the spirits. This curtain of silence shrouds tens of thousands of years of history. These long millennia may well have witnessed wars and revolutions, ecstatic religious movements, profound philosophical theories, incomparable artistic masterpieces. The foragers may have had their all-conquering Napoleons, who ruled empires half the size of Luxembourg; gifted Beethovens who lacked symphony orchestras but brought people to tears with the sound of their bamboo flutes; and charismatic prophets who revealed the words of a local oak tree rather than those of a universal creator god. But these are all mere guesses. The curtain of silence is so thick that we cannot even be sure such things occurred – let alone describe them in detail.
Sapiens
Yuval Noah Harari
95. Some types of sophistication won’t make you enjoy the object more, they’ll make you enjoy it less. For example, wine snobs don’t enjoy wine twice as much as you, they’re more keenly aware of how most wine isn’t good enough. Avoid sophistication that diminishes your enjoyment.
100 Tips for a Better Life
ideopunk.com
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