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How exactly did Armand Peugeot, the man, create Peugeot, the company? In much the same way that priests and sorcerers have created gods and demons throughout history,
Sapiens
Yuval Noah Harari
Ever more scholars see cultures as a kind of mental infection or parasite, with humans as its unwitting host. Organic parasites, such as viruses, live inside the body of their hosts. They multiply and spread from one host to the other, feeding off their hosts, weakening them, and sometimes even killing them. As long as the hosts live long enough to pass along the parasite, it cares little about the condition of its host. In just this fashion, cultural ideas live inside the minds of humans. They multiply and spread from one host to another, occasionally weakening the hosts and sometimes even killing them. A cultural idea – such as belief in Christian heaven above the clouds or Communist paradise here on earth – can compel a human to dedicate his or her life to spreading that idea, even at the price of death. The human dies, but the idea spreads. According to this approach, cultures are not conspiracies concocted by some people in order to take advantage of others (as Marxists tend to think). Rather, cultures are mental parasites that emerge accidentally, and thereafter take advantage of all people infected by them.
Sapiens
Yuval Noah Harari
Below are a few that subsequently worked well for me. Note that I don’t need to satisfy all of them, but I do want to satisfy most of them: If it has a single founder, the founder must be technical. Two technical co-founders are ideal. I must be eager to use the product myself. This rules out many great companies, but I want a verified market I understand. Related to the previous point: consumer-facing product/service (e.g., Uber, Twitter, Facebook, etc.) or small-business focused product/service (e.g., Shopify), not big enterprise software. These are companies whose valuations I can directly impact through my platform, promotion to my audience, introductions to journalists, etc. More than 100K active users OR serial founder(s) with past exits OR more than 10K paying customers. Whenever possible, I want to pour gasoline on the fire, not start the fire. More than 10% month-on-month activity growth. Clean “cap table,” minimal previous financing (or none), no bridge rounds. U.S.–based companies or companies willing to create U.S.–based investable entities. Shopify started in Canada, for instance. Have the founders ever had crappy service jobs, like waiting tables or bussing at restaurants? If so, they tend to stay grounded for longer. Less entitlement and megalomania usually means better decisions and better drinking company, as this stuff normally takes quite a few years.
Tools of Titans
Timothy Ferriss
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