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“Raise Prices” This was Marc’s response to “If you could have a billboard anywhere, what would it say?” He’d put it right in the heart of San Francisco, and here’s the reason: “The number-one theme that companies have when they really struggle is they are not charging enough for their product. It has become conventional wisdom in Silicon Valley that the way to succeed is to price your product as low as possible, under the theory that if it’s low-priced, everybody can buy it, and that’s how you get to volume,” he said. “And we just see over and over and over again people failing with that, because they get into a problem called ‘too hungry to eat.’ They don’t charge enough for their product to be able to afford the sales and marketing required to actually get anybody to buy it. Is your product any good if people won’t pay more for it?”
Tools of Titans
Timothy Ferriss
The last 300 years are often depicted as an age of growing secularism, in which religions have increasingly lost their importance. If we are talking about theist religions, this is largely correct. But if we take into consideration natural-law religions, then modernity turns out to be an age of intense religious fervour, unparalleled missionary efforts, and the bloodiest wars of religion in history. The modern age has witnessed the rise of a number of new natural-law religions, such as liberalism, Communism, capitalism, nationalism and Nazism. These creeds do not like to be called religions, and refer to themselves as ideologies. But this is just a semantic exercise. If a religion is a system of human norms and values that is founded on belief in a superhuman order, then Soviet Communism was no less a religion than Islam.
Sapiens
Yuval Noah Harari
Reporter: What’s your take on the emerging panic over the sophons? Ding Yi: It’s due to a lack of common knowledge about physics. Representatives of the government and the scientific community have explained this on numerous occasions: A sophon is just a microscopic particle which, despite possessing a high intelligence, has the potential for only a limited effect on the macroscopic world due to its microscopic scale. The primary threats they pose to humanity lie in their erroneous and random interference to high-energy physics experiments, and in the quantum entanglement network that monitors Earth. In its microscopic state, a sophon cannot kill, and it cannot engage in any other offensive attack. If a sophon wants to produce a larger effect on the macroscopic world, it can only do so in a lower-dimensional unfolded state. And even in that situation, its effects are highly limited, because a sophon unfolded in lower dimensions on a macroscopic scale is very weak. Now that humanity has established a defense system, sophons cannot do this without providing us with an excellent opportunity to destroy them. I believe that the mainstream media ought to do a better job of disseminating this scientific information to the public to rid it of a panic that has no basis in science.
The Dark Forest
Cixin Liu
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