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“Raise Prices” This was Marc’s response to “If you could have a billboard anywhere, what would it say?” He’d put it right in the heart of San Francisco, and here’s the reason: “The number-one theme that companies have when they really struggle is they are not charging enough for their product. It has become conventional wisdom in Silicon Valley that the way to succeed is to price your product as low as possible, under the theory that if it’s low-priced, everybody can buy it, and that’s how you get to volume,” he said. “And we just see over and over and over again people failing with that, because they get into a problem called ‘too hungry to eat.’ They don’t charge enough for their product to be able to afford the sales and marketing required to actually get anybody to buy it. Is your product any good if people won’t pay more for it?”
Tools of Titans
Timothy Ferriss
If happiness is determined by expectations, then two pillars of our society – mass media and the advertising industry – may unwittingly be depleting the globe’s reservoirs of contentment. If you were an eighteen-year-old youth in a small village 5,000 years ago you’d probably think you were good-looking because there were only fifty other men in your village and most of them were either old, scarred and wrinkled, or still little kids. But if you are a teenager today you are a lot more likely to feel inadequate. Even if the other guys at school are an ugly lot, you don’t measure yourself against them but against the movie stars, athletes and supermodels you see all day on television, Facebook and giant billboards.
Sapiens
Yuval Noah Harari
The Mesopotamians eventually started to want to write down things other than monotonous mathematical data. Between 3000 BC and 2500 BC more and more signs were added to the Sumerian system, gradually transforming it into a full script that we today call cuneiform. By 2500 BC, kings were using cuneiform to issue decrees, priests were using it to record oracles, and less exalted citizens were using it to write personal letters. At roughly the same time, Egyptians developed another full script known as hieroglyphics. Other full scripts were developed in China around 1200 BC and in Central America around 1000–500 BC.
Sapiens
Yuval Noah Harari
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