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In the frozen tundra of her soul, a tiny, clear lake of meltwater appeared.
The Three-Body Problem
Cixin Liu and Ken Liu
The Age of Shopping The modern capitalist economy must constantly increase production if it is to survive, like a shark that must swim or suffocate. Yet it’s not enough just to produce. Somebody must also buy the products, or industrialists and investors alike will go bust. To prevent this catastrophe and to make sure that people will always buy whatever new stuff industry produces, a new kind of ethic appeared: consumerism. Most people throughout history lived under conditions of scarcity. Frugality was thus their watchword. The austere ethics of the Puritans and Spartans are but two famous examples. A good person avoided luxuries, never threw food away, and patched up torn trousers instead of buying a new pair. Only kings and nobles allowed themselves to renounce such values publicly and conspicuously flaunt their riches. Consumerism sees the consumption of ever more products and services as a positive thing. It encourages people to treat themselves, spoil themselves, and even kill themselves slowly by overconsumption. Frugality is a disease to be cured. You don’t have to look far to see the consumer ethic in action – just read the back of a cereal box.
Sapiens
Yuval Noah Harari
Perhaps if more people were aware of the First Wave and Second Wave extinctions, they’d be less nonchalant about the Third Wave they are part of. If we knew how many species we’ve already eradicated, we might be more motivated to protect those that still survive.
Sapiens
Yuval Noah Harari
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