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Below are a few that subsequently worked well for me. Note that I don’t need to satisfy all of them, but I do want to satisfy most of them: If it has a single founder, the founder must be technical. Two technical co-founders are ideal. I must be eager to use the product myself. This rules out many great companies, but I want a verified market I understand. Related to the previous point: consumer-facing product/service (e.g., Uber, Twitter, Facebook, etc.) or small-business focused product/service (e.g., Shopify), not big enterprise software. These are companies whose valuations I can directly impact through my platform, promotion to my audience, introductions to journalists, etc. More than 100K active users OR serial founder(s) with past exits OR more than 10K paying customers. Whenever possible, I want to pour gasoline on the fire, not start the fire. More than 10% month-on-month activity growth. Clean “cap table,” minimal previous financing (or none), no bridge rounds. U.S.–based companies or companies willing to create U.S.–based investable entities. Shopify started in Canada, for instance. Have the founders ever had crappy service jobs, like waiting tables or bussing at restaurants? If so, they tend to stay grounded for longer. Less entitlement and megalomania usually means better decisions and better drinking company, as this stuff normally takes quite a few years.
Tools of Titans
Timothy Ferriss
a three-year-old girl dying from malnutrition in first-century China because her father’s crops have failed. Would she say ‘I am dying from malnutrition, but in 2,000 years, people will have plenty to eat and live in big air-conditioned houses, so my suffering is a worthwhile sacrifice’?
Sapiens
Yuval Noah Harari
To the modern economic ear, accustomed to ideas of free markets that are supposed to be ‘win–win’ for all participants, policies to protect local industry and create a forced march for exports may sound more like a list of crimes. In rich countries, we are raised to believe that all wealth is the product of competition. The shocking truth, however, is that every economically successful society has been guilty, in its formative stages, of protectionism. Outside of the anomalous offshore port financial havens such as Hong Kong and Singapore, there are no economies in the world that have developed to the first rank through policies of free trade.10
How Asia Works
Joe Studwell
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