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“Raise Prices” This was Marc’s response to “If you could have a billboard anywhere, what would it say?” He’d put it right in the heart of San Francisco, and here’s the reason: “The number-one theme that companies have when they really struggle is they are not charging enough for their product. It has become conventional wisdom in Silicon Valley that the way to succeed is to price your product as low as possible, under the theory that if it’s low-priced, everybody can buy it, and that’s how you get to volume,” he said. “And we just see over and over and over again people failing with that, because they get into a problem called ‘too hungry to eat.’ They don’t charge enough for their product to be able to afford the sales and marketing required to actually get anybody to buy it. Is your product any good if people won’t pay more for it?”
Tools of Titans
Timothy Ferriss
Kingdoms, empires and churches functioned for millennia as imagined communities. In ancient China, tens of millions of people saw themselves as members of a single family, with the emperor as its father. In the Middle Ages, millions of devout Muslims imagined that they were all brothers and sisters in the great community of Islam. Yet throughout history, such imagined communities played second fiddle to intimate communities of several dozen people who knew each other well. The intimate communities fulfilled the emotional needs of their members and were essential for everyone’s survival and welfare. In the last two centuries, the intimate communities have withered, leaving imagined communities to fill in the emotional vacuum.
Sapiens
Yuval Noah Harari
AUTHORS ARE REGULARLY asked by journalists to summarize a long book in one sentence. For this book, here is such a sentence: “History followed different courses for different peoples because of differences among peoples’ environments, not because of biological differences among peoples themselves.” Naturally, the notion that environmental geography and biogeography influenced societal development is an old idea. Nowadays, though, the view is not held in esteem by historians; it is considered wrong or simplistic, or it is caricatured as environmental determinism and dismissed, or else the whole subject of trying to understand worldwide differences is shelved as too difficult. Yet geography obviously has some effect on history; the open question concerns how much effect, and whether geography can account for history’s broad pattern.
Guns, Germs, and Steel
Jared Diamond
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