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To the modern economic ear, accustomed to ideas of free markets that are supposed to be ‘win–win’ for all participants, policies to protect local industry and create a forced march for exports may sound more like a list of crimes. In rich countries, we are raised to believe that all wealth is the product of competition. The shocking truth, however, is that every economically successful society has been guilty, in its formative stages, of protectionism. Outside of the anomalous offshore port financial havens such as Hong Kong and Singapore, there are no economies in the world that have developed to the first rank through policies of free trade.10
How Asia Works
Joe Studwell
The Mesopotamians eventually started to want to write down things other than monotonous mathematical data. Between 3000 BC and 2500 BC more and more signs were added to the Sumerian system, gradually transforming it into a full script that we today call cuneiform. By 2500 BC, kings were using cuneiform to issue decrees, priests were using it to record oracles, and less exalted citizens were using it to write personal letters. At roughly the same time, Egyptians developed another full script known as hieroglyphics. Other full scripts were developed in China around 1200 BC and in Central America around 1000–500 BC.
Sapiens
Yuval Noah Harari
#8—What if I couldn’t pitch my product directly? During the 2007 book launch, I quickly found that most media rightly don’t give a rat’s ass about book launches. They care about stories, not announcements, so I asked myself, “What if I couldn’t pitch my product directly? What if I had to sell around the product?” Well, I could showcase people from the book who’ve completely redesigned their lives (human interest); I could write about unrelated crazy experiments, but drive people to my book-focused website (Google “Geek to Freak” to see the result. It was my first-ever viral blog post); I could popularize a new term and aim for pop culture (see “lifestyle design” on page 278); I could go meta and make the launch itself a news item (I also did this with my video “book trailer” for The 4-Hour Body, as well as the BitTorrent partnership for The 4-Hour Chef). People don’t like being sold products, but we all like being told stories. Work on the latter.
Tools of Titans
Timothy Ferriss
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