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“Raise Prices” This was Marc’s response to “If you could have a billboard anywhere, what would it say?” He’d put it right in the heart of San Francisco, and here’s the reason: “The number-one theme that companies have when they really struggle is they are not charging enough for their product. It has become conventional wisdom in Silicon Valley that the way to succeed is to price your product as low as possible, under the theory that if it’s low-priced, everybody can buy it, and that’s how you get to volume,” he said. “And we just see over and over and over again people failing with that, because they get into a problem called ‘too hungry to eat.’ They don’t charge enough for their product to be able to afford the sales and marketing required to actually get anybody to buy it. Is your product any good if people won’t pay more for it?”

Tools of Titans

Timothy Ferriss

“Losers have goals. Winners have systems.”

Tools of Titans

Timothy Ferriss

Ye accepted Yang’s proposal mainly out of gratitude. If he hadn’t brought her into this safe haven in her most perilous moment, she would probably no longer be alive. Yang was a talented man, cultured and with good taste. She didn’t find him unpleasant, but her heart was like ashes from which the flame of love could no longer be lit. As she pondered human nature, Ye was faced with an ultimate loss of purpose and sank into another spiritual crisis. She had once been an idealist who needed to give all her talent to a great goal, but now she realized that all that she had done was meaningless, and the future could not have any meaningful pursuits, either. As this mental state persisted, she gradually felt more and more alienated from the world. She didn’t belong. The sense of wandering in the spiritual wilderness tormented her. After she made a home with Yang, her soul became homeless.

The Three-Body Problem

Cixin Liu and Ken Liu

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