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As mentioned earlier, startups are really hard. They take a very long time, and consistent intense effort. The founders and employees need to have a shared sense of mission to sustain them. So we ask why founders want to start this particular company.

Startup Playbook

Sam Altman and Gregory Koberger

Taking an Inventory of Unlived Life: An Exercise Take a few moments to consider the following questions: How would you title your life story? What have been the critical crossroads or turning points in your life? When and where have you experienced major losses and disappointments? What were some of the missed opportunities or paths not taken? What has been the nature of your friendships? Are you a good friend? Do you keep a balance of looking after yourself and others? Which talents and abilities have you not applied? In the Appendix at the end of this book you will find an Unlived Life Inventory4 that is designed to help identify where you are in your life at this moment and what potentials are relatively unlived in you. It does not compare you with other people or offer a prescription for how you should be. The answers to the statements give a snapshot of your experience across four different dimensions: outer, inner, deeper, and greater. Take a few moments to fill out this inventory, score the results, and then reflect upon your life experience.

Living Your Unlived Life

Robert A. Johnson, Jerry Ruhl

In 1942, the war’s darkest year, the Axis destroyed 1,664 ships—over 7,790,000 tons. Admiral Dönitz had calculated—and he was dead right—that if his wolf packs could average 700,000 sunken tons a month, Britain would starve. Elated by his successes, he wanted to send every U-boat he had to the American seaboard. It would have changed the whole complexion of the war, with unfathomable (and chilling) consequences, but Hitler restrained his admiral. He had just had one of his attacks of intuition. Norway, he said emphatically, would be “the zone of destiny.” Norway? Dönitz was incredulous. He spread out a chart. Only a dozen German submarines were lying off the American shore, and in a few weeks they had sunk nearly a half-million tons of shipping, 57 percent of it in tankers. Hitler rolled his eyes toward Scandinavia. “Norway,” he repeated, and there the sub reserves went, right where the Allied admirals wanted them.

The Glory and the Dream

William Manchester

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