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Leonardo got so deeply immersed in these studies that he decided to begin an entire treatise on the anatomy of horses. Vasari claimed that it was actually completed, though that seems unlikely. As usual, Leonardo was easily distracted by related topics. While studying horses, he began plotting methods to make cleaner stables; over the years he would devise multiple systems for mangers with mechanisms to replenish feed bins through conduits from an attic and to remove manure using water sluices and inclined floors.
Leonardo Da Vinci
Walter Isaacson
When we are deciding whom to hire, promote, or do business with, it turns out that we aren’t as impressed by the “big thing” nearly as much as we are by the “next big thing.” We have a yet another unconscious bias, leading us to prefer the potential for greatness over someone who has already achieved it.
No One Understands You and What to Do About It
Heidi Halvorson
We went at it on every front. I convened a meeting of our senior team every morning at 8 a.m. to discuss what we could to do to drive Anthony from the race. Here’s the best of what we did: Earned media: I kicked things off by saying, on the front page of the New York Times, that if Anthony ran, I’d add an extra $20 million to our campaign budget to ensure that we destroyed his reputation so thoroughly, he’d never be able to run for anything ever again. In retrospect, the threat probably landed harder than I realized because Anthony was already starting to self-destruct. (It wasn’t like what he got caught doing on Twitter didn’t exist in other, pre-Twitter formats before then.) We started exactly where anyone would when it comes to Anthony Weiner: sex. In his time as a member of the House, Anthony had passed all of one bill. And that one illustrious piece of legislation was to give more visas to models. Yep, protecting the rights of hot women was Anthony’s sole achievement in office. That was a good point to make but not an exposé in and of itself. But then our research team noticed something: Anthony had also received campaign contributions from many of the models who received highly coveted H1B visas. Not only was this pay-to-play (give contributions, get government favors), it was illegal. Only American citizens can donate to American political campaigns. He took money from foreign nationals. We gave the story to the New York Post and they ran with it. “Weiner’s ‘Naughty’ Hottie$” ran the next day. Because it captured so many of Anthony’s flaws in one piece—his lack of actual work, his shallowness, his shady ethics, and of course, his shallow obsession with models—the press ran with it. It wasn’t enough to knock Anthony out of the race but it certainly got his attention.
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