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Many people associate procrastination with laziness. But psychologists find that procrastination is not a time management problem—it’s an emotion management problem. When you procrastinate, you’re not avoiding effort. You’re avoiding the unpleasant feelings that the activity stirs up. Sooner or later, though, you realize that you’re also avoiding getting where you want to
Hidden Potential
Adam Grant
never to doubt for a moment that if you spend your money right, the fans are somehow going to come. I have always run the most expensive operation in baseball. But sometimes the best promotions come the cheapest. The scoreboard cost $350,000. Now I could tell you that it cost us $350,000. It didn’t. I didn’t put up one dime. The fellow who built the scoreboard for us and helped to design it, Charlie Gibbes of Spencer Advertising Co., advanced the money and is being paid back from the receipts of the billboard advertising. My contribution was to conceive the idea and help to sell some of the ads. By 1964, the scoreboard will be completely paid for and it will then become a source of considerable income for the White Sox. It has been a great thing for Gibbes. Out of the publicity from our scoreboard he has sold six or eight others around the country at a minimum price of $200,000.
Veeck--as in Wreck
Bill Veeck, Ed Linn
He first defines our ultimate goal—the very purpose of being alive, the thing we’re shooting for—the same way a young swimmer might identify “Olympic gold medal” as a target that would mean “maximum success.” Aristotle says that thing is: happiness. That’s the telos,4 or goal, of being human. His argument for this is pretty solid, I think. There are things we do for some other reason—like, we work in order to earn money, or we exercise in order to get stronger. There are also good things we want, like health, honor, or friendships, because they make us happy. But happiness is the top dog on the list of “things we desire”—it has no aim other than itself. It’s the thing we want to be, just… to be it. Technically, in the original Greek, Aristotle actually uses the nebulous word “eudaimonia,” which sometimes gets translated as “happiness” and sometimes as “flourishing.”5 I prefer “flourishing,” because that feels like a bigger deal than “happiness.” We’re talking about the ultimate objective for humans here, and a flourishing person sounds like she’s more fulfilled, complete, and impressive than a “happy” person.
How to Be Perfect
Michael Schur
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