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But as the Apple and HBO business models demonstrate, there was one important way that the world of digital media was the same as the old, analog media world: there was still a great advantage to be had in control. In the old media world, you could control one of two things: the method of distribution of the content or the content itself (or in some cases both). Broadcast networks like NBC and CBS controlled their networks and also developed exclusive content such as TV shows, sports events, and news broadcasts. Studios like Warner and Disney created movies and shows. In the new digital media world, broadcast networks and studios would lose their control on distribution, to be replaced by applications on internet-connected devices. As time went on, we realized that Amazon Video On Demand was stuck in the middle of the value chain—the valley, really. We didn’t control the upstream end of content development. We didn’t control the downstream end of playback devices. We were essentially a digital distribution system, with nothing unique or proprietary about it. No wonder we kept slamming into barriers on both ends of the value chain—content development and distribution on devices.
Working Backwards
Colin Bryar and Bill Carr
with certainty one crucial fact. Big corporate law firm life was not for me. Nonetheless, I returned to my job at Christensen—I owed Skip at least that much. But during that time, sobriety was my career. In fact, my life outside the office was completely consumed by recovery. I attended three meetings a day, followed by meals with new sober friends. Ultimately, the new clarity I was enjoying told me that I needed to make a choice about my career. I could continue to pursue what was expected of a man of my education, a path I’d seen many follow, but which I now knew all too well would lead back to despair. Alternatively, I could choose to believe that my life was worth more than the name of my firm or the car I drove, and have faith that something more meaningful awaited if I could summon the courage to break free. I desperately wanted to believe in the alternative, and finally, with the help of others, I found the courage to take the leap. “I’m not going across the street for more money,” I told Skip, breaking the news. “I don’t have another job. I just know I need to do something else with my life.” Surprisingly, Skip was remarkably unfazed. “Well, it’s too hard if you’re not having fun.” Having fun? Who in the world finds this stuff fun? Apparently, Skip does. More power to him. “So what are you going to do?” he asked. “I don’t have the slightest idea.” And that was the truth.
How important is an open airway? Time after time we see that once the airway is opened during the day and maintained during sleep, the transformation is quick and dramatic.
Gasp!
Michael Gelb, Howard Hindin
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