📚 Roger's Highlights

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A batch of the best highlights from what roger's read, .

When a company understands the jobs that arise in people’s lives, and then develops products and the accompanying experiences required in purchasing and using the product to do the job perfectly, it causes customers to instinctively “pull” the product into their lives whenever the job arises.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

Our brains essentially have two modes, focused and unfocused. Focused mode is a mind at attention. It’s on when we’re processing outside information, completing a task, checking our cellphone, watching TV, listening to a podcast, having a conversation, or anything else that requires us to attend to the outside world. Unfocused mode occurs when we’re not paying attention. It’s inward mind-wandering, a rest state that restores and rebuilds the resources needed to work better and more efficiently in the focused state. Time in unfocused mode is critical to get shit done, tap into creativity, process complicated information, and more. The 11 hours and 6 minutes of attention we’re handing over to digital media isn’t free. It’s all spent in focused mode. Think of this focused state like lifting a weight, and the unfocused state like resting. When we kill boredom by burying our minds in a phone, TV, or computer, our brain is putting forth a shocking amount of effort. Like trying to do rep after rep after rep of an exercise, our attention eventually tires when we overwork it. Modern life overworks the hell out of our brains.

The Comfort Crisis

Michael Easter

Or, you can stay in the middle, perfectly balanced, and walk away. Back to safety, back to neutral. Not here or there, not forward or back, not up or down. You’re not alone anymore, because everyone else is in the middle with you, where no decisions or commitments are made, and you can stay average forever. It’s nice. It’s calm. But it sure as hell ain’t Winning. This is your battle, your race to greatness. How you achieve it, and whether you achieve it, relies solely on your “selfish” ability to prioritize without regret.

Winning

Tim S. Grover

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