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Looking back, I think my struggle with Jerry taught me things about myself that I couldn’t have learned any other way. The Dalai Lama calls it “the enemy’s gift.” From a Buddhist perspective, battling with enemies can help you develop greater compassion for and tolerance of others. “In order to practice sincerely and to develop patience,” he says, “you need someone who willfully hurts you. Thus, these people give us real opportunities to practice these things. They are testing our inner strength in a way that even our guru cannot.”

Eleven Rings

Phil Jackson, Hugh Delehanty

You might think that religious organizations and other social groups that are more relaxed, with fewer rules and strictures, would attract a larger group of followers. Not so. “Stricter churches” achieve a larger following and are generally more successful than freewheeling ones because they ferret out free riders and offer more robust club goods.

Dopamine Nation

Anna Lembke

Sell your by-products When you make something, you always make something else. You can’t make just one thing. Everything has a by-product. Observant and creative business minds spot these by-products and see opportunities. The lumber industry sells what used to be waste—sawdust, chips, and shredded wood—for a pretty profit. You’ll find these by-products in synthetic fireplace logs, concrete, ice strengtheners, mulch, particleboard, fuel, and more. But you’re probably not manufacturing anything. That can make it tough to spot your by-products. People at a lumber company see their waste. They can’t ignore sawdust. But you don’t see yours. Maybe you don’t even think you produce any by-products. But that’s myopic. Our last book, Getting Real, was a by-product. We wrote that book without even knowing it. The experience that came from building a company and building software was the waste from actually doing the work. We swept up that knowledge first into blog posts, then into a workshop series, then into a .pdf, and then into a paperback. That by-product has made 37signals more than $1 million directly and probably more than another $1 million indirectly. The book you’re reading right now is a by-product too.

Rework

Jason Fried and David Heinemeier Hansson

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