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After painstakingly collecting this data, my graduate student and I discovered that people in workplaces averaged only three minutes, five seconds on any low-level event on or off screen before switching to the next one.8 This included interactions with colleagues. But if we just looked at attention behavior on the computer, we found that people shifted their attention on average every two and a half minutes. Switching all activities every three minutes and specifically switching attention on the computer every two and a half minutes seemed unfathomable at the time. But this was nothing compared to what was to be discovered in the next decade and a half to come.

Attention Span

Gloria Mark

Danny was like a kid with the world’s best toy closet who is so paralyzed by indecision that he never gets around to enjoying his possessions but instead just stands there worrying himself to death over whether to grab his Super Soaker or take his electric scooter out for a spin. Amos rooted around in Danny’s mind and said, “Screw it, we’re going to play with all of this stuff.” There would be times, later in their relationship, when Danny would go into a deep funk—a depression, almost—and walk around saying, “I’m out of ideas.” Even that Amos found funny. Their mutual friend Avishai Margalit recalled, “When he heard that Danny was saying, ‘I’m finished, I’m out of ideas,’ Amos laughed and said, ‘Danny has more ideas in one minute than a hundred people have in a hundred years.’”

The Undoing Project

Michael Lewis

Most people, even adults, have never attained a level of performance in any field that is sufficient to show them the true power of mental representations to plan, execute, and evaluate their performance in the way that expert performers do. And thus they never really understand what it takes to reach this level—not just the time it takes, but the high-quality practice. Once they do understand what is necessary to get there in one area, they understand, at least in principle, what it takes in other areas.

Peak

Anders Ericsson, Robert Pool

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