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My berating continued: “Ev, let me explain something to you. You took the most important part of a blog post—the body of the post, the contents—and you removed it, leaving only the subject line. Every idiot in the world will now think they are a blogger and they will be on even footing with all the other writers, except now we’ll all be writing headlines!” Ev explained to me exactly why I was wrong, but I cut him off and told him, “No, Ev, you’re wrong and I would never, ever invest in something as inane and pointless as Twitter.” That was a $50 million mistake. Fifty. Million. Dollars. It was at that point I realized that I didn’t need to know if the idea would be successful. I only needed to know if the person would be. It was clear as day to me that whatever Ev worked on would be successful, but my own ego and my need to be right and understand everything got in the way of me hitting my first big home run. Since then, I’ve stopped trying to understand what will work and what won’t, and instead I use my Jedi powers to understand how strong the Force is in the founder. I’m here so you don’t repeat my mistakes. Especially not the $50 million ones.
For most workouts, spend about fifteen minutes cooling down, and, for longer workouts, such as those of two, three, or more hours, increase this time to at least twenty to thirty minutes. The warm-up and cool-down are really whole-body workouts. As such, you need not be restricted: you can warm up using a different activity from your main workout. For example, you can ride a stationary bike for fifteen minutes to warm up, then go for your one-hour run. You can even cool down by doing something different, like say, swimming. This is helpful during certain periods of bad-weather stress. On a cold winter morning, training can start with an indoor warm-up before going out to run in the cold. If your indoor tennis session begins and ends with an easy jog, you’ll accomplish a proper warm-up and cool-down. The time spent warming up and cooling down should be included as part of your total workout—it is a very important portion. So, if you plan on doing a “one-hour aerobic run,” spend fifteen minutes warming up, fifteen cooling down, and a half hour in your aerobic training zone. Don’t be fooled into thinking that because you don’t feel like you’re getting much of a workout that the warm-up and cool-down don’t count as part of it. Tremendous health benefits are obtained through these aspects of your training. A lack of warming up and cooling down can even contribute to overtraining. Nagging injuries sometimes disappear when a long enough warm-up precedes the workout. And, competition can improve when the body is properly warmed.
The Big Book of Endurance Training and Racing
Philip Maffetone and Mark Allen
We know that people read complex information at the rough average of three minutes per page, which in turn defines the functional length of a written narrative as about six pages for a 60-minute meeting.
Working Backwards
Colin Bryar and Bill Carr
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