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And they were so wrong. My philosophy as a baseball operator could not be more simple. It is to create the greatest enjoyment for the greatest number of people. Not by detracting from the ball game but by adding a few moments of fairly simple pleasure. My intention was always to draw people to the park and make baseball fans out of them.

Veeck--as in Wreck

Bill Veeck, Ed Linn

9. Believe that you will succeed (develop a deep conviction that you’ll live). All of the practices just described lead to this point: Survivors consolidate their personalities and fix their determination.

Deep Survival

Laurence Gonzales

Very talented individuals had been hired; malcontents, underachievers, and the unmotivated were being rooted out and replaced; learning was well under way, with very productive attitudes and behaviors becoming the norm; and statistical evidence—the internal metrics—showed improvement, including going from virtually the worst-ranked offensive team to one of the best: number one in passing offense and sixth in total offense. Additionally, we had lost five games during my first season by a touchdown or less—close, competitive games. We lost an additional seven games by two touchdowns or less. Both were improvements over the previous season. Before you can win the fight, you’ve got to be in the fight.

The Score Takes Care of Itself

Bill Walsh, Steve Jamison, Craig Walsh

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