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How different the world would be if each parent could say to the child: “Who you are is terrific, all you are meant to be. And who you are, as you are, is loved by all of us. You have a source within, which is called the soul, and it will express itself to you through what we call desire. Always respect the well-being of the other, but live your own journey, serve that desire, risk being that which wishes to enter the world through you, and you will always have our love, even if your path takes you away from us.” ~ Hauntings, p. 129
The Best of James Hollis
Logan Jones
For many of us it’s a luxury just to get some uninterrupted private moments during the day when we can lean back and reflect. Yet those count as some of the most valuable moments in our day, especially when it comes to creativity. But there’s something more required if those associations are to bear fruit in a viable innovation: the right atmosphere. We need free time where we can sustain an open awareness.
Reluctantly, I punched out the message. Name of new brand is… A lot of things were rolling around in my head, consciously, unconsciously. First, Johnson had pointed out that seemingly all iconic brands—Clorox, Kleenex, Xerox—have short names. Two syllables or less. And they always have a strong sound in the name, a letter like “K” or “X,” that sticks in the mind. That all made sense. And that all described Nike. Also, I liked that Nike was the goddess of victory. What’s more important, I thought, than victory? I might have heard, in the far recesses of my mind, Churchill’s voice. You ask, What is our aim? I can answer in one word. It is victory. I might have recalled the victory medal awarded to all veterans of World War II, a bronze medallion with Athena Nike on the front, breaking a sword in two. I might have. Sometimes I believe that I did. But in the end I don’t really know what led me to my decision. Luck? Instinct? Some inner spirit? Yes. “What’d you decide?” Woodell asked me at the end of the day. “Nike,” I mumbled. “Hm,” he said. “Yeah, I know,” I said. “Maybe it’ll grow on us,” he said. Maybe.
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