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Our role on tough-nut days is to maintain our composure and keep chipping away. We're pros. We're not amateurs. We have patience. We can handle adversity. Tomorrow the defense will give us more, and tomorrow we'll take it. There's a third tenet that underlies the first two: 3. We're in this for the long haul. Our work is a practice. One bad day is nothing to us. Ten bad days are nothing. In the scheme of our lifelong practice, twenty-four hours when we can't gain yardage is only a speed bump. We'll forget it by breakfast tomorrow and be back again, ready to hurl our bodies into the fray.
Turning Pro
Steven Pressfield
The productivity equation is a non-linear one, in other words. This accounts for why I am a bad correspondent and why I very rarely accept speaking engagements. If I organize my life in such a way that I get lots of long, consecutive, uninterrupted time-chunks, I can write novels. But as those chunks get separated and fragmented, my productivity as a novelist drops spectacularly.
Pre-Suasion seeks to add to the body of behavioral science information that general readers find both inherently interesting and applicable to their daily lives. It identifies what savvy communicators do before delivering a message to get it accepted. Their sharp timing is what is new here. Older voices have recognized the wisdom of undertaking prior action to secure subsequent success. In asserting the value of early planning, the ancient Chinese military strategist Sun Tzu declared, “Every battle is won before it is fought.” Consultants are taught to gain a client’s business by first attaining the status of “trusted advisor.” Dale Carnegie assured us, “You can make more friends in two months by becoming genuinely interested in other people than you can in two years by trying to get people interested in you.” All wise counsel. But there’s a drawback: days, weeks, or months of prior activity are required. Is it possible to enhance effectiveness not only within those lengthy time frames but also in an instant—the last instant before a communication is sent? Not only is it possible, it is established.
Pre-Suasion
Robert Cialdini
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