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It was this sugar-sauced Burley tobacco that R. J. Reynolds blended into Camels, a decision that the SRF report called either an act of “necessity [they had mainly stocks of air-cured tobaccos used in the manufacture of plug] or the stroke of genius anticipating future trends in demand and consumption.” Either way, if the explicit goal had been to maximize the delivery of nicotine—and so, regrettably, carcinogens with it—to the human lungs, they may not have been able to find a better way to do it. American cigarette manufacturers all followed suit. By 1929, U.S. tobacco growers were saucing Burley tobacco with fifty million pounds of sugar a year and using it in over 120 billion cigarettes.*3 The sugar balanced out the tobacco’s naturally alkaline smoke, maximizing its inhalability and delivering even more nicotine into the lungs. The sugars in the tobacco also “caramelize” as they burn (technically, during the process of pyrolysis) and the caramelization of the smoke provides a sweet flavor and an agreeable smell that made cigarettes more attractive to women smokers and to adolescents as well. (“This [caramelization] process adds as much to the flavor and smoking enjoyment of cigarettes as it does to the arena of confectionary and bakery products,” notes the SRF report.)
The Case Against Sugar
Gary Taubes
Ultimately, what we’re after is authenticity. What feels daunting to the filmmakers when John sends them out on such trips is that they don’t yet know what they are looking for, so they’re not sure what they will gain. But think about it: You’ll never stumble upon the unexpected if you stick only to the familiar. In my experience, when people go out on research trips, they always come back changed.
Creativity, Inc.
Ed Catmull and Amy Wallace
Assessment: How Did It Go? Take a few minutes at the end of the practice session to assess how well you achieved what you set out to practice. This part will be difficult or impossible if you came into the practice session without a goal. Again, it doesn’t have to be some complicated process. Just think back and take stock of what you did, what worked, and what didn’t. This assessment of the practice session is a great time to think about your plan of attack for the next practice session. Again, keep it simple, and jot down your thoughts if it will help you remember for the next session. This way your practice sessions will overlap and feed off each other. Hemingway used to stop writing in the middle of something, sometimes even in the middle of a sentence or paragraph, so that when he returned to the writing desk, he could just dive right back in and easily pick up where he left off. Reviewing the practice session and generating ideas for the next practice session are kind of like Hemingway’s approach. If you do it, you can jump right in on the next practice session because you’ve already primed the pump.
The Practice of Practice
Jonathan Harnum
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