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It’s good to keep in mind that those who extoll the virtues of disruption tend to be—coincidentally enough—the ones in the winners’ circle. But disruption that spreads its benefits and new opportunities broadly is better for society. Fortunately, most disruption falls into this category. In a 2004 working paper, “Schumpeterian Profits in the American Economy: Theory and Measurement,” Yale economist William Nordhaus examined the US economy from 1948 to 2001. Based on the data he collected, he concluded that only 2.2 percent of “profits that arise when firms are able to appropriate the returns from innovative activity” went to the disrupters. “Most of the benefits of technological change are passed on to consumers rather than captured by producers,” he concluded. Like it or not, change is inevitable—but it doesn’t have to be wholly unexpected.
Blitzscaling
Reid Hoffman, Chris Yeh
Regardless of where you work, be sure to also give yourself a specific time frame to keep the session a discrete challenge and not an open-ended slog.
Ten to One Experienced writers agree that for every minute spent in an interview, at least ten minutes should be spent in preparation. Interviews that follow (rather than precede) careful research are nearly always more productive. “The first time I interviewed President Kennedy, I was supposed to see him for ten minutes,” recalls William Manchester, author of The Death of a President. “The interview lasted three and a half hours. It was exciting and it led to further meetings.” What accounted for this Presidential generosity? Research. “I think it is very important for a person to do his homework,” explains Manchester. “There’s nothing more insulting than to ask a man, like a President of the United States, a question that he’s answered many times before. Then he’s quite likely to dismiss you. So what you want to ask are the questions he’s never been asked before, questions that show that you have a great familiarity with his life. And then he’s likely to respect you and be interested in the exchange, the colloquy.”
The Craft of Interviewing
John Brady
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