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At Amazon, after a brief exchange of greetings and chitchat, everyone sits at the table, and the room goes completely silent. Silent, as in not a word. The reason for the silence? A six-page document that everyone must read before discussion begins. Amazon relies far more on the written word to develop and communicate ideas than most companies, and this difference makes for a huge competitive advantage.

Working Backwards

Colin Bryar and Bill Carr

For any project, you must know what you are doing—and what you are not doing. You must also know who you are doing it for—and who you are not doing it for—to be able to say: THIS and for THESE PEOPLE. In some cases, that might be an enormous niche.

Perennial Seller

Ryan Holiday

But there are thousands of companies that trade in the United States with market capitalizations below $1 billion. There are thousands more international companies that trade in developed markets around the world and have market capitalizations below $1 billion.

The Big Secret for the Small Investor

Joel Greenblatt

...catch up on these, and many more highlights