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never to doubt for a moment that if you spend your money right, the fans are somehow going to come. I have always run the most expensive operation in baseball. But sometimes the best promotions come the cheapest. The scoreboard cost $350,000. Now I could tell you that it cost us $350,000. It didn’t. I didn’t put up one dime. The fellow who built the scoreboard for us and helped to design it, Charlie Gibbes of Spencer Advertising Co., advanced the money and is being paid back from the receipts of the billboard advertising. My contribution was to conceive the idea and help to sell some of the ads. By 1964, the scoreboard will be completely paid for and it will then become a source of considerable income for the White Sox. It has been a great thing for Gibbes. Out of the publicity from our scoreboard he has sold six or eight others around the country at a minimum price of $200,000.
Veeck--as in Wreck
Bill Veeck, Ed Linn
Use trajectories in evaluations. It’s not enough to look at recent or average performance—the trajectory of performance over time matters more. An upward slope is a clue that candidates have overcome adversity.
Hidden Potential
Adam Grant
We can’t resist quoting some numbers, because the effect can be startling. Space travel is most comfortable for those onboard the spaceship if the rockets are firing in order to sustain an acceleration equal to “one g.” That means that the space travelers feel their own weight inside the rocket. So let’s imagine a journey of 10 years at that acceleration, followed by 10 more years decelerating at the same rate, at which point we turn the spaceship around and head back to Earth, accelerating for 10 more years and decelerating for a further 10 before finally arriving back. In total the travelers onboard the spaceship will have been journeying for a total of 40 years. The question is how many years have passed on Earth? We’ll just quote the result because the mathematics is (only a little) beyond the level of this book. The result is that a breathtaking 59,000 years will have passed on Earth!
Why Does E=mc2?
Brian Cox and Jeff Forshaw
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