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The best founders seem to care a little bit too much about product quality, even for seemingly unimportant details. But it seems to work. By the way, “product” includes all interactions a user has with the company. You need to offer great support, great sales interactions, etc. Remember, if you haven’t made a great product, nothing else will save you.
Startup Playbook
Sam Altman and Gregory Koberger
Ten to One Experienced writers agree that for every minute spent in an interview, at least ten minutes should be spent in preparation. Interviews that follow (rather than precede) careful research are nearly always more productive. “The first time I interviewed President Kennedy, I was supposed to see him for ten minutes,” recalls William Manchester, author of The Death of a President. “The interview lasted three and a half hours. It was exciting and it led to further meetings.” What accounted for this Presidential generosity? Research. “I think it is very important for a person to do his homework,” explains Manchester. “There’s nothing more insulting than to ask a man, like a President of the United States, a question that he’s answered many times before. Then he’s quite likely to dismiss you. So what you want to ask are the questions he’s never been asked before, questions that show that you have a great familiarity with his life. And then he’s likely to respect you and be interested in the exchange, the colloquy.”
The Craft of Interviewing
John Brady
Obvious as it had not seemed, this organizing principle gave me a sense of a nearly complete structure, and I got off the table. Structure has preoccupied me in every project I have undertaken since, and, like Mrs. McKee, I have hammered it at Princeton writing students across decades of teaching: “You can build a strong, sound, and artful structure. You can build a structure in such a way that it causes people to want to keep turning pages. A compelling structure in nonfiction can have an attracting effect analogous to a story line in fiction.” Et cetera. Et cetera. And so forth, and so on.
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