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The major advantage of the FMD approach—compared with drug interventions and stem cell–based therapies—is that it awakens a highly coordinated response that is already built into the body but that has fallen dormant because of our steady and constant consumption of food. At present, FMD represents perhaps the safest and most potent way to reverse many age- and diet-related problems by fixing or replacing, and thereby rejuvenating, cells, systems, and organs in a natural way.

The Longevity Diet

Valter Longo

Of course, we may also be driven by sheer curiosity to click on links and not necessarily by being primed. But it can be hard to separate the two—they may go hand in hand. The psychologist George Loewenstein explains that curiosity is an urge to fill a gap in our knowledge, and we are drawn to information that can help us resolve our curiosity.18 Even a small amount of information can arouse our curiosity, says Loewenstein—and this could be links we encounter on a web page. We then act—sometimes impulsively—to quench that thirst for curiosity by clicking on the link, consciously or not. Our inquisitiveness is satisfied and we are rewarded. In fact, fMRI studies show that curiosity triggers an expectation of a reward, as shown by activation in the caudate nucleus and lateral prefrontal cortex, regions of the brain associated with anticipating rewards, and with an intrinsic value of learning.19 When we see a link on a web page, it ignites our curiosity. Knowing it’s a gateway to new information, we anticipate a reward, and we click. So as we traverse the internet, reading content, it activates associations and/or stimulates our curiosity, we select links, read more content, our mind is further aroused, we click on new links, and we easily fall down the rabbit hole. Curiosity is the drug of the internet.

Attention Span

Gloria Mark

Trust thyself: every heart vibrates to that iron string. Accept the place the divine providence has found for you, the society of your contemporaries, the connection of events. Great men have always done so, and confided themselves childlike to the genius of their age, betraying their perception that the absolutely trustworthy was seated at their heart, working through their hands, predominating in all their being. And we are now men, and must accept in the highest mind the same transcendent destiny; and not minors and invalids in a protected corner, not cowards fleeing before a revolution, but guides, redeemers and benefactors, obeying the Almighty effort and advancing on Chaos and the Dark.

Self Reliance

Ralph Waldo Emerson

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